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Is Google Pixel's 15 minutes of fame over already in the US? Chart shows huge drop-off in demand

By Anam Hamid

Published: Nov 26, 2024, 5:09 PM

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While Google's Pixel phones are undoubtedly establishing a foothold in the smartphone market, the growth in the past months hasn't necessarily been as explosive as a recent report implied.

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A report published earlier this month suggested that Pixel phones grew 3x in North America in just one month. It was based on data from traffic analysis platform Statcounter which relies on tracking code installed on more than 1.5 million websites to calculate stats.

From a high of 21 percent in late October, the market share of Google Pixel dropped to just 4 percent on November 24, before increasing to 11 percent the next day, according to the website.

Manufacturer market share US | Image Credit - Statcounter

The opposing trends in Apple and Google's graphs suggest they gain market share strictly at each other's expense. Market share of other top players, including Samsung and Motorola, held steady during the same period.

All this indicates that StatCounter's data might not be reliable. For some perspective, there are over 310 million smartphone users in the US and 130.6 million smartphones were sold in the US in Q3 2023.

A market share of 21 percent in October would translate to millions of sales in just a month, and knowing that Google considers selling 10 million units in the entire world in a year a milestone, we don't think it managed that feat.

That said, while we don't think that Statcounter's data should be accepted at face value, it shouldn't be entirely dismissed. After all, other reports have also been pointing to an increase in demand for Pixel phones. The third quarter of 2024 was reportedly Google's best quarter in terms of sales and CEO Sundar Pichai also said that the Pixel 9 witnessed strong demand during Q3 2024 earnings call.

So even though the Pixel is steadily rising in popularity, it could be a while before it cuts into the iPhone or Samsung Galaxy's supremacy, which happen to be the two most popular phones in the US.

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Anam Hamid is a computer scientist turned tech journalist who has a keen interest in the tech world, with a particular focus on smartphones and tablets. She has previously written for Android Headlines and has also been a ghostwriter for several tech and car publications. Anam is not a tech hoarder and believes in using her gadgets for as long as possible. She is concerned about smartphone addiction and its impact on future generations, but she also appreciates the convenience that phones have brought into our lives. Anam is excited about technological advancements like folding screens and under-display sensors, and she often wonders about the future of technology. She values the overall experience of a device more than its individual specs and admires companies that deliver durable, high-quality products. In her free time, Anam enjoys reading, scrolling through Reddit and Instagram, and occasionally refreshing her programming skills through tutorials.