ISIS is changing its name to Softcard
With the name ISIS still bringing up thoughts about a group of terrorists in the Middle East, the mobile payments company by the same name is getting re-branded. Owned by a conglomerate that includes Verizon, T-Mobile and AT&T, ISIS will now be called Softcard. While the name has changed, the mobile payments firm will continue to offer the same tap to pay services. It will take a few weeks for the name change to take effect for all subscribers.
It's too bad that in this day and age, we have to worry about a company changing its name so as not to be confused with a violent organization. ISIS had announced its intention to re-brand earlier this year, but recent developments have forced it to move up the timeline.
It is expected that the newly named Softcard will be facing a new competitor when the
Apple iPhone 6 is
introduced on September 9th. The next iteration of Apple's smartphone
is expected to offer NFC connectivity and a new mobile payment platform. Currently, certain models of the iPhone can use the Incipio Cashwrap case that
comes with a micro NFC chip, and works in conjunction with the ISIS mobile wallet app. While the ISIS terror group has recently changed its name to ISIL, it probably is still a good idea on Verizon, T-Mobile and AT&T's part to change the name of its mobile payment service
source:
Softcard via
Phonescoop
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