HTC has admitted to having a weakness in marketing, but ever since word leaked out about a sequel to the HTC One, the All New HTC One has been the most hyped handset. It seems that most smartphone fans can't get enough of HTC's soon to be unveiled new flagship model. And instead of wasting $12 million, like it did when it paid Robert Downey Jr. that amount to star in a television ad, all of this publicity has been free. While that ad did raise awareness of the brand by 15%, it failed to raise the Taiwan manufacturer's market share in the U.S.
For most phones, you might consider this a lost marketing opportunity, but because the HTC One looks remarkably similar to the sequel, we're pretty sure that the movie will direct a large number of potential buyers to the All New HTC One.
If HTC had a problem with marketing, it sure seems as though someone inside the company is a fast learner. We won't know for sure until we see the first ads for the All New HTC One, but it looks like HTC is on a roll.
The HTC One is a movie star
Thanks for the tip, Vlad!
source: GforGames
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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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