HTC One M8 activations still going strong in the US, despite the launch of Samsung's Galaxy S5

HTC America president Jason Mackenzie today told CNET that activations of the new One M8 smartphone were still “going strong” in the third and fourth weeks of availability, following the handset's initial March 25 release. Of course, Mackenzie only talks about activations in the US, so at the moment we can’t tell if the One M8 is as successful in other markets.

We also don’t know exactly how many One M8 units were sold until now. However, Jason Mackenzie said that these last weeks “outperformed” almost every week of sales in 2013, except for a couple of weeks when US carriers offered back-to-school deals.

So it looks like the arrival of Samsung’s Galaxy S5 (which was launched in the US on April 11) didn’t affect demand for the One M8. This, however, doesn’t mean that much if Samsung’s handsets continue to outsell HTC’s devices - like it happened last year.

Earlier today, HTC revealed a One M8 Harman Kardon Edition, which is exclusive to Sprint and will be available starting May 9. Apparently, this special edition of the M8 is one of HTC’s efforts to “stand out.”

Back to the regular One M8, CNET has it that a new commercial for it (featuring Gary Oldman) should be released in late May, or early June. By that time, perhaps HTC will also introduce the rumored One M8 mini and One M8 Ace.

source: CNET