HTC 10 is being ignored in China; two top online stores report only 251 units pre-ordered

Earlier today we told you that HTC's long beleaguered shares were getting dumped in Taiwan. We blamed that on rumors that HTC is setting up a new company to develop other technology, possibly with a focus on VR. But now, some more disturbing news has surfaced which could really be the catalyst for a 10% drop in the price of the company's stock, down to the equivalent of $2.29 USD a share.

Focus Taiwan is reporting today that there is a lack of interest in the HTC 10, the manufacturer's latest flagship model and a phone that seems to be an improvement over HTC's last few high-end handsets. Based on the pre-order numbers from two major online retailers, TMall and Jingong Mall, as of April 25th there were only 251 units reserved between the two. That was as of April 25th, 11 days after pre-orders started in the country.

While the HTC 10 is priced lower in China at the equivalent of $584 USD, the Chinese version of the phone replaces the Snapdragon 820 chipset, the latest and greatest from Qualcomm's camp at the moment, with the Snapdragon 652 SoC. This is a move by the manufacturer to price the phone lower for the cost conscious Chinese market.

Still, there are some things we should point out about this report. The figures are more than a week old, and pre-orders run through May 8th in China. Additionally, we are talking about just one country here (albeit a huge market). In Taiwan, where the phone is priced at $768 USD and includes the Snapdragon 820 chipset, sales of the HTC 10 have been better than expected.

In the U.S., the phone is now available from Verizon, which has an exclusive in the states until May 10th. In the meantime, unlocked versions of the handset sold directly by HTC are now shipping to the U.S.


source: FocusTaiwan via AndroidAuthority