HMD Global trademarks the Asha brand, new smartphones incoming?
It appears that HMD transferred another well-known brand that will probably help it sell even more devices. The “Asha” brand belonged to Nokia before Microsoft acquired the company's mobile division, but when the Redmond finally bought Nokia's mobile business, it also got the Asha brand.
Either way, the main question is whether or not HMD plans to revive the Asha brand. Are we going to see new Asha phones anytime soon? Is the brand still going to sell as well as it did in the old days? I guess time will tell.
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