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Google shows off new Pixel 8 shade in hopes of tempting you away from Galaxy S24

By Anam Hamid

Updated: Jan 20, 2024, 1:45 AM

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Google shows off new Pixel 8 shade in hopes of tempting you away from Galaxy S24

Google has started teasing a new hue for the Pixel 8 which will be released later this month.

The Mountain View giant posted a not exactly cryptic message on X with a binary encoded message that translates to: "Fresh year, fresh drop".

As Google's website mentions, it will be a Minty Green color, and the photo posted alongside the teaser also gives us the first look at the shade. It looks funkier and brighter than the colorways that are currently available.

01000110 01110010 01100101 01110011 01101000 00100000 01111001 01100101 01100001 01110010 00101100 00100000 01100110 01110010 01100101 01110011 01101000 00100000 01100100 01110010 01101111 01110000 00101110 00100000 https://t.co/1nhhiCtNCe pic.twitter.com/CyOeJ9Czvd
— Made by Google (@madebygoogle) January 19, 2024

Google hasn't said whether both the Pixel 8 and 8 Pro will come in Minty Green but the teaser only shows the latter.

Google will release the Pixel 8 color variant on January 25 and per The Verge, you will only be able to get it through Google.

Google has been dropping subtle hints that a green Pixel 8 is on the horizon. For instance, the company already sells a mint silicone case for the Pixel 8, even though the lineup is currently only available in Hazel (green-gray), Obsidian (deep black), Rose (pink-orangey), Porcelain (white), and Bay Blue (sky blue).

As spotted by an eagle-eyed Redditor, Google also briefly listed a model with a green camera bar, stoking rumors that a new model was on the way.

Companies release their phones in new shades mid-cycle to boost sales. This is not a routine practice for Google though, as the company has only release one special variant -- the barely blue Pixel 4a.

Though no official sales data is available, the Pixel 8 series seems to be doing quite well, with one report saying that Google was the only brand to see an increase in shipment in Q2 2023.

The new Pixel 8 will have the same specs and design as the models that are currently available but the fresh hue is a clever strategy on Google's part to revive interest in its phones in the face of renewed competition from Samsung in the form of Galaxy S24.

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View Full Bio

Anam Hamid is a computer scientist turned tech journalist who has a keen interest in the tech world, with a particular focus on smartphones and tablets. She has previously written for Android Headlines and has also been a ghostwriter for several tech and car publications. Anam is not a tech hoarder and believes in using her gadgets for as long as possible. She is concerned about smartphone addiction and its impact on future generations, but she also appreciates the convenience that phones have brought into our lives. Anam is excited about technological advancements like folding screens and under-display sensors, and she often wonders about the future of technology. She values the overall experience of a device more than its individual specs and admires companies that deliver durable, high-quality products. In her free time, Anam enjoys reading, scrolling through Reddit and Instagram, and occasionally refreshing her programming skills through tutorials.