According to Millward Brown's 2014 100 Top BrandZ report, Google is now the most valuable brand on the planet, worth nearly $158.9 billion. The tech titan saw its brand increase in value by 40%. Part of the increase in Google's value was due to Google Glass. The wearable is now available to anyone with $1500 to spend.
Dropping to second after three years on top, is Apple. The value of the brand started all those years ago in a garage, is now worth approximately $147.9 billion. But unlike the rise in Google's name, the value of the Apple brand declined by 20%. With all of the talk about a larger-screened Apple iPhone and a Apple iWatch, neither had hit the market by the time the report was published.
Other major players in mobile that are included in the top ten include Microsoft, fourth with a brand valuation of $90.2 billion, up a healthy 29%. The value of the AT&T name rose 3% to $77.9 billion as the operator finished eighth. And at number ten is Amazon, which saw the value of its brand soar 41% to $64.3 billion.
A couple of mobile carriers show up in regional lists. In Continental Europe, T-Mobile has the second most valuable brand, while the same honor is given to China Mobile in Asia.
Google leaps over Apple to have the most valuable brand in the latest Millard Brown report
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
Recommended Stories
Loading Comments...
COMMENT
All comments need to comply with our
Community Guidelines
Phonearena comments rules
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
FCC OKs Cingular\'s purchase of AT&T Wireless
Things that are NOT allowed: