Galaxy S23 proves Samsung has huge crush on iPhone after years of anti-Apple propaganda

Galaxy S23 design shows Samsung has firmly taken after Apple’s idea of “slow innovation”; forgets about Android competition

As someone who does whatever I do (we aren’t sure yet) for a living, it’s not hard to see that Samsung has been mimicking Apple’s “incremental upgrade” strategy for 2-3 years now. And as I’ve shared in recent stories, I actually find this to be the right move, as it gives the South Korean company enough time to pay special attention to certain details of the user experience and successfully deliver exceptional Galaxy flagships (which Samsung has been doing for a few years now).

That being said, what I certainly do not mean by that is that Samsung should put itself in an “Apple box” and give us nearly identical-looking phones 2-3 years in a row. Before you ask, yes, Apple can (and does) get away with that, but that’s only because the iPhone is the only phone in the world that runs iOS.

Samsung, on the other hand, is competing with a ton of other Android phone-makers, and lately, it seems like some of them have been getting really good at… design.

As I’ve said before, phone buyers choose mostly with their eyes, and therefore this aspect of phones might turn out to be far more important than some might’ve thought:

• Google has been delivering some of the freshest-looking and best-received Pixel phones for two years now, thanks to the likes of the Pixel 6 Pro, which (to me) is the best-looking smartphone I’ve ever held, as well as the Pixel 7 series, which everyone seems to love (me - not as much as I liked the Pixel 6)

• As a different example of betting on looks, there’s the Nothing Phone 1, which, at its core, isn’t that different than any other $400 phone on the market; its special power is that it happens to be dressed up in a very shiny outfit; founder Carl Pei has referred to Nothing’s choice to rely on design as a selling point as a way of making the Phone 1 stand out in a sea of similar-looking slabs; judging by how well the device was received, this might’ve been a successful experiment

• Another example of “fashion-forward thinking” in the world of phones comes from Xiaomi - namely the Xiaomi 13; what’s interesting here is that the Chinese phone-maker is sort of trying to steal Samsung’s own thunder by giving us the phone with the thinnest bezels out there (a title that used to belong to the Galaxy S22); Xiaomi also leans into the idea of making phones that not only work but also look like … proper cameras - of course, the “living” proof being the Xiaomi 12S Ultra (heart emoji; right up my alley)

Buckle up! Twitter users react to new Galaxy S23 design; find it “boring”; too similar to that of cheaper Galaxy phones

Now, I didn’t bring up the aforementioned examples for design (Pixel, Nothing Phone, Xiaomi) for no reason - as I eluded, these are all phones/designs that the general public seems to like and often praise on social media. They are eye-catching, but they also stand out in very different ways…

Meanwhile, the new Galaxy S23 series of phones look nearly identical to their predecessors - if not even a bit more bland, at least if we’re looking at the back of Samsung’s new flagships.

Another topic that’s been discussing on tech Twitter is why Samsung isn’t “afraid” of making its flagship phones look like its mid-range devices, and while this is probably good news for those who buy more affordable Galaxy phones, I can see why Samsung fans want the company to differentiate the $1,000 “S” series from the $300-500 “A” lineup.

The new Galaxy S23 and A54 are expected to look nearly identical, not only from the back but also from the front. Again, awesome news for those looking to get a Galaxy A54, but perhaps something that makes users who are willing to spend more, feel a bit less “special”.