Fossil to launch BMW-branded smartwatches in 2019
Fossil and BMW have just announced they have signed a new partnership for the launch of a new lineup of smartwatches in 2019. This is a long-term deal that will end in 2023 if neither party decides to renew it.
The BMW-branded smartwatches will be manufactured by Fossil and will be sold in 4,000 BMW retail channels as well as through Fossil's global sales network. The first collection of BMW-branded watches and smartwatches will land in 2019, but more will be released in the years to come. There's no word on prices yet, but you can expect their cost to be pretty high.
Fossil has been having quite a lot of success with its smartwatches to the point that the company's shares have skyrocketed more than 215% for the year so far. It's probably one of the reasons they've been picked by BMW to make their own branded collection of smartwatches.
Although owning a BMW-branded smartwatch may come at a high price, those who can afford to buy a BMW car won't have any issues getting a wearable device to go with it.
The BMW-branded smartwatches will be manufactured by Fossil and will be sold in 4,000 BMW retail channels as well as through Fossil's global sales network. The first collection of BMW-branded watches and smartwatches will land in 2019, but more will be released in the years to come. There's no word on prices yet, but you can expect their cost to be pretty high.
Although owning a BMW-branded smartwatch may come at a high price, those who can afford to buy a BMW car won't have any issues getting a wearable device to go with it.
source: Fossil
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