Former Apple consultant Ken Segall helped Steve Jobs name Apple products. Segall earlier last week said that Apple's system for naming brands is confusing and doesn't make sense. Segall points out the confusing way that the Apple iPad is numbered: Apple iPad, Apple iPad 2, third generation of the Apple iPad. Segall says that there was no good reason for the absence of Apple iPad 3.
Former Apple consultant Ken Segall
The consultant also says that the branding of Apple's iconic smartphone is just as confusing. He says that Apple should have named the Apple iPhone 4S the iPhone 5 especially since it said that the model was the result of "completely rethinking the phone." Apple now has painted itself into a branding corner with the Apple iPhone where consumers expect that every other year there is an incremental update with an "S" attached. Doing this sends a "weak message," says Segall who is the author of a book "Insanely Simple," about why Apple has become so successful.
Between the strange naming of the Apple iPad and the "S" marking the incremental upgrade branding of the Apple iPhone, Segall says that overall, Apples' naming system doesn't make sense..
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
Recommended Stories
Loading Comments...
COMMENT
All comments need to comply with our
Community Guidelines
Phonearena comments rules
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
FCC OKs Cingular\'s purchase of AT&T Wireless
Things that are NOT allowed: