Fitbit has already confirmed plans to launch a new “Family” of smartwatches this year, and the first wearable device from the new lineup has already been leaked. The unannounced smartwatch was teased by Fitbit not long ago during its latest investors call as one with “mass appeal.”
Well, the first pictures showing the smartwatch that's supposed to be more appealing than the Fitbit Ionic have just leaked online, along with details about its specs.
Design-wise, the upcoming Fitbit smartwatch seems to be a mix between the Ionic and Pebble wearables, hence the “mass appeal” tag. Apparently, Fitbit is aware that the Ionic wasn't too appealing to customers and wants to provide them with a nicer device.
Firstly, the new smartwatch will be smaller than the Ionic and will be water resistant to 50m. The only downside seems to be the fact that it will lack GPS capabilities. The more appealing Fitbit smartwatch will be available in four colors – black, silver, rose gold, and charcoal, but customers will be able to further customize it with various straps.
The good news is the smartwatch will be cheaper than the Fitbit Ionic, which currently sells for $300. Unfortunately, it's yet unclear when exactly the smartwatch will be unveiled, but we can only hope that will happen sooner rather than later.
Cosmin, a tech journalist with a career spanning over a decade, brings a wealth of experience to PhoneArena. His expertise lies in brands like Samsung and Nokia, and he has a keen interest in innovative technologies. After a brief stint in PR, Cosmin returned to tech journalism in 2016, committed to delivering clear and objective news. When he's not writing or appearing as a guest on TV and radio shows, Cosmin enjoys playing RPGs, watching Netflix, and nurturing his passion for history and travel.
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