Facebook's new Direct feature is literally Snapchat
Facebook Direct looks awfully familiar
The app now also features a new camera button at the top left of the main screen, and pressing it brings users to the second new addition – the completely redesigned camera, which is now full of camera effects, including masks, frames, and interactive effects, as well as Prisma-like filters in real time. This being Facebook, though, it's not at all a surprise that the new features are also immediately used as a marketing opportunity – many of the new effects are tie-ins with upcoming feature films. Or in other words, you can now see what you would look like as a Power Ranger, a Smurf, or a Minion.
What's the weirdest about the new additions is that Facebook isn't even bothering to differentiate between its products, offering what are essentially the same features across its multiple apps, which include Messenger, Instagram, and WhatsApp (though that last one didn't last very long). Plus, it's a bit sad that they couldn't even think of new ways to implement these features, and instead opted to make them pretty much identical to their Snapchat counterparts.The new features should currently be rolling out to iOS and Android users, though a specific timeframe hasn't been provided yet.
source: Facebook
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