Expensive TAG Heuer Connected launched as the first Android Wear-based luxury smartwatch

TAG Heuer today officially launched its first smartwatch, which was developed in collaboration with Intel and Google. Called TAG Heuer Connected, the new device is presented by its maker as "the world's smartest luxury watch," while Google calls it "the first luxury watch powered by Android Wear."

Design-wise, the TAG Heuer Connected resembles TAG Heuer's Carrera traditional timepieces, being made out of Titanium Grade 2, and sporting a circular display - a 1.5-inch scratch-resistant sapphire crystal touchscreen with 360 x 360 pixels (240 ppi). Powered by a dual-core 1.6 GHz Intel processor, the TAG Heuer Connected further features Wi-Fi, Bluetooth, 1 GB of RAM, 4 GB of internal memory, and a 410 mAh battery which, according to TAG Heuer, should provide "minimum 25 hours of battery life, based on typical usage."

The TAG Heuer Connected is IP67-certified, thus being dust- and water-resistant. Thanks to a dedicated app, the watch can be paired to handsets running Android 4.3 or later, and iPhones running iOS 8.2 or later.

What about the price of this luxury smartwatch? Well, as expected, the TAG Heuer Connected is not cheap: it costs $1,500, being the most expensive Android Wear device to date. You can buy the new smartwatch starting today in the US - check out the first source link below. Only the version with black bracelets is available online - if you want straps of different colors, you need to look them in TAG Heuer retail stores.

So, is anyone willing to spend $1,500 on this smartwatch?



sources: TAG Heuer, Android Official Blog