Did you know: Apple's earth-friendly packaging comes from the Swedish forests
For iPhone 8, this meant pursuing an alternative to a polypropylene wrap that protected the power adapter. Finding a fiber alternative proved challenging since fiber naturally expands and contracts with changes in humidity. The significant number of suppliers and locations through which the power adapter wrap would pass made controlling the humidity of the environment impossible. This required Apple to take a very hands-on approach, working directly with the supplier to alter aspects of the manufacturing process to create a fiber wrap that would meet technical needs. While the power adapter wrap is a small piece of the iPhone packaging, it represents a significant amount of material given the number of iPhone units sold.
Yesterday, Apple's CEO Tim Cook, who is on an European trip, visiting suppliers, stores, developers, and Irish data center wannabes, tweeted the following cryptic picture from Sweden you see below. It turns out that he has personally picked the sustainably-produced cardboard by Iggesund Paperboard as shipment wrappings for the iPads, choosing the Swedes over a number of other offerings. It turns out that the forests in northern Sweden are producing the raw material for the cardboard, and they get replanted each time, as you can see in the video above, which also takes care of the legal requirements in Sweden when sourcing forest material. Svelte.
A visit to the breathtaking forests of northern Sweden with @IggesundAB, our partners in innovation and sustainable packaging. pic.twitter.com/STYKFQ8LZt
— Tim Cook (@tim_cook) October 12, 2017
source: Apple (PDF)
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