When the Swiss Federal Railway (SBB) got a look at the clock design on the world time application in iOS 6, it looked quite familiar. To borrow a phrase from Apple, the clock had the "look and feel" of the SBB's train station clocks. The clock was designed by SBB employee Hans Hilfiker in 1944 and has been recognized as an "iconic example of 20th century design" by the Museum of Modern Art in New York and the London Design Museum.
Apple used SBB's iconic clock design in iOS 6 (L)
When iOS 6 launched in September, SBB says it did not demand any payment from Apple and in fact, was honored that the Cupertino based company would decide to copy its clock design. SBB spokeswoman Patricia Claivaz said back in September that, "We're rather proud that a brand as important as Apple is using our design." Despite being so honored, Claivaz said in September that SBB would meet with Apple to discuss why the tech giant had used the clock design without authorization.
Was it worth it? It certainly is a nice looking design and Apple definitely has the cash to pay it. But it still begs the question that SBB even wondered about. Did Apple think it was going to get away with using the design without paying for it?
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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