Consumers more likely to drop mobile data service than home broadband

During the rough economic climate, consumers may be forced to choose what expenses need to stay or go. There are definite necessities required in order to function properly on a daily basis, but some may be reduced or completely terminated to minimize cost. Strategy Analytics performed a research study and found that 48 percent of Americans would eliminate their mobile phone data service. On the flip side, some kind of internet connectivity would still be needed in place of it – 10 percent stated they would drop their home broadband subscription. Wireless carriers have been offering pretty decent speeds thanks to 3G while the latest 4G offerings won't be fully in place for some time. The results prove how important home broadband service is to consumers while mobile data services is just a compliment to it. When looking at voice services, more than half that were surveyed said they would retain and not make changes to their home fixed or mobile voice services. We'd imagine that staying in touch through voice service would be a high priority on almost any list. The study was conducted in early June with 1,110 households taking part in it.

via Cell Phone Digest