Metrics firm Flurry uses data to see how well your mobile ads are reaching the intended target. Thanks to all of the data that is created, Flurry is able to look at the numbers and make some proclamations. For example, with "The Year of the Snake" having just started for the Chinese, the country has surpassed the U.S. and is now the top country in the world among active iOS and Android users. This happened just one year after China was cited for its tremendous growth in smart device use.
The Samsung Galaxy S III is the flagship Android smartphone
Flurry uses the data generated from 2.4 billion anonymous application sessions per day, from more than 275,000 apps around the globe. Flurry says that this is good enough to capture the activity from an estimated 90% of the world's smart devices. As of last month, there was an installed base of 222 million iOS and Android devices in the U.S. versus 221 million in China. Flurry estimates that by the end of this month, the numbers will show 246 million iOS and Android devices active in China and 230 million active in the states. And the U.S. will never get the lead back. Why? Consider that the population in China is 1.3 billion people vs. 310 million in the U.S. The only country that might have a shot at China is India, with a population of 1.2 billion. But there are only 19 million active smart devices in India right now, meaning that India will not be seen as being competitive with China for some time.
The third largest market after the U.S. and China is the U.K., with only one fifth the number of active iOS and Android devices used in either the U.S. or China. Despite being the largest iOS and Android active market, China still showed remarkable growth of 209% among active iOS and Android markets last year. On top, with 278% growth, was Colombia.
Consider that the U.S. first topped the 100 million mark in active iOS and Android users in May 2011. China hit that benchmark a little more than a year later. Now, China has not only caught up to the U.S., but has surpassed it.
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
Recommended Stories
Loading Comments...
COMMENT
All comments need to comply with our
Community Guidelines
Phonearena comments rules
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
Things that are NOT allowed: