Check out all of Apple's videos related to the new iPhone models and the Apple Watch Series 4

What would the introduction of the latest Apple devices be without the accompanying new product videos narrated by Apple Chief Design Officer Jony Ive. Maybe it is the accent, but nobody but Ive can say things like "The A12 Bionic chip is the smartest and most powerful chip ever in a smartphone" and instantly have you reaching for your wallet. This video goes into detail on the three new iOS-powered handsets.

There are two other videos, both related to the new Apple Watch Series 4. One of them is the Ive-narrated new product video. Hold on to your wallet before viewing.

You can check out the recap of what went down today at Steve Jobs Theater by tapping on the video at the top of this article. The other videos can all be found directly below.

source: Apple