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BlackBerry handsets included in TCL's new product portfolio

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By Alan Friedman

Updated: Jan 04, 2017, 10:33 AM

BlackBerry

TCL announced today at CES that it is changing its business model to one consisting of a portfolio of brands including Alcatel and BlackBerry. The portfolio includes different products including the entry-consumer, best-in-class enterprise, connected (IoT) and emerging segments. The first phone to be included will be the latest BlackBerry model which has yet to be unveiled.

TCL says that the new 'Berry will have three core features which are security, productivity and reliability. The handset, which will be previewed at CES, will have "the most complete end-to-end smartphone security available on Android. Other handset offerings to be announced later this year will help TCL address consumer's needs.

"Our industry is in the midst of an evolution, where consumers are now demanding greater functionality and value from their mobile devices than ever before. To meet these growing demands, both carriers and retailers need a more diverse product offering, requiring portfolio efficiencies that were previously unavailable from a single manufacturer–until now. We’re boldy evolving ourbusiness, offering end-to-end efficiencies from sales, through R&D, manufacturing and logistics. This business evolution will provide greater value to our customers in the premium post-paid and affordable no-contract tiers."-Steve Cistulli, President and General Manager, TCL Communication (TCT), North America.

TCL and BlackBerry recently agreed to a licensing arrangement which will result in the company handling the design, production, promotion, sales and support of new BlackBerry handsets. The last two BlackBerry branded phones, the BlackBerry DTEK50 and BlackBerry DTEK60 are re-branded TCL handsets. The former is the Alcatel Idol 4 while the latter is the TCL 950.

At the top of this story is the latest information we have on the BlackBerry 'Mercury', which is a video showing off the QWERTY and some of the design. So far, there is no other information about the latest BlackBerry handset to pass along to you.

source: TCL

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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.

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