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BlackBerry Priv's new television ad keeps it plain and simple

By Alan Friedman

Updated: Jul 07, 2016, 3:44 PM

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In support of a new pop-up BlackBerry Shop at Brookfield Place in Battery Park New York, the company has produced a new television ad for the BlackBerry Priv. This is the type of commercial that BlackBerry should have released when the phone was first launched. Immediately you are told that this is an Android phone that can run "millions of apps," eliminating one fear from potential buyers.

The commercial then goes on to brag about BlackBerry's "legendary security" and encryption technology, protecting users from hackers. "Priv has all the features you'd expect in a smartphone, but vastly superior to what you're used to," says the voice-over announcer. Still, the device is a BlackBerry which means that the keyboard must be discussed. Surprisingly, the ad focuses on the virtual QWERTY, calling it the best on-screen keyboard on any phone.

If you live near New York City, you might spot this ad on your television over the next few days. Check it out now by clicking the video at the top of the story.

Speaking of Android and BlackBerry, we could see the manufacturer soon introduce the BlackBerry NEON, which would be a re-branded Alcatel Idol 4.

source: BlackBerry via Crackberry

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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.

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BlackBerry Priv's new television ad keeps it plain and simple

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