With BlackBerry reporting an unexpected profit for the fourth quarter on Thursday, the man of the hour was CEO Thorsten Heins. As stoic as ever, the executive was interviewed on Bloomberg Television and was asked about the 55% of global BlackBerry Z10 buyers that came over from other platforms. Heins said that those 55% were evenly divided between iOS and Android users.
One subject that matter that many in the U.S. want to hear about is the QWERTY equipped BlackBerry Q10. Heins says that the second BlackBerry 10 phone will launch in Europe next month and possibly reach the U.S. by May. It really is up to carrier testing noted the executive, and earlier Thursday he said that the phone is being tested by 40 carriers in 20 countries.
One million BlackBerry Z10 units were shipped last quarter
The BlackBerry CEO said that the recent decline in the number of BlackBerry memberships from 79 million to 76 million didn't matter as long as the average revenue per member more than made up for the difference in head count. It's a whole new world for BlackBerry, punctuated by the news that former company founder Mike Lazaridis has left the company for good.
No matter what you might think of the BlackBerry Z10 and BlackBerry Q10, or how strong the sales of the Z10 really are, Thorsten Heins' management team has done an amazing job. Consider the state of BlackBerry at at the time of the launch of the first all-touch BlackBerry Storm. Launched with software that was not close to being finished, the launch was an unmitigated disaster. When you consider how smoothly the BlackBerry 10 launch has been in comparison, we're looking forward to seeing the rest of Mr. Heins' turnaround plan in action.
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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