Samsung may use Bixby for voice-guided initial setup on the Galaxy S9/S9+
Seeing as how setting up Samsung phones are a tad more complicated to setup than, say, a Pixel, this could potentially turn out to be a useful, albeit a somewhat minor, new feature. For example, instead of typing, users could simply use their voice to answer questions during the setup process.
Keep in mind, however, that this evidence, found by the folks over at XDA, comes from an unreleased Android Oreo beta build for the Galaxy Note 8, so things could be different on the S9. But seeing as how Samsung is really pushing for AI, this could be one of many new tricks that Bixby will have learned in time for the S9/S9+.
source: XDA
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