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Best Buy stops selling overpriced iPhone X units after customer backlash

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By Cosmin Vasile

Updated: Oct 31, 2017, 4:28 PM

Best Buy stops selling overpriced iPhone X units after customer backlash

Best Buy announced last week that it will sell the iPhone X, iPhone 8 and iPhone 8 Plus devices at a higher price, but didn't exactly specify why. Customers who would buy either the three Apple smartphones mentioned would be charged an extra $100 when paying the full price upfront.

Well, that's not the case anymore since Best Buy announced that it had to halt the sales of iPhone X and iPhone 8 after customers complained about the $100 premium charge. However, the US retailers continue to sell Apple's iPhones, but only via carrier installment plans.

In a short statement, Best Buy said that even though there was clearly a high demand for the unlocked iPhone X, it has decided to stop selling it for a higher price because it would basically affect the company's image.

Although there was clearly demand for the un-activated iPhone X, selling it that way cost more money, causing some confusion with our customers and noise in the media. That’s why we decided a few days ago to only sell the phone the traditional way, through installment billing plans.

Initially, Best Buy claimed that the $100 premium charge was intentional since offering different purchasing options for the iPhone X, iPhone 8 and iPhone 8 Plus “has a cost.” Well, I guess that didn't work so well in the end.

source: Bloomberg

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Cosmin, a tech journalist with a career spanning over a decade, brought a wealth of experience to PhoneArena. His expertise lies in brands like Samsung and Nokia, and he has a keen interest in innovative technologies. After a brief stint in PR, Cosmin returned to tech journalism in 2016, committed to delivering clear and objective news. When he's not writing or appearing as a guest on TV and radio shows, Cosmin enjoys playing RPGs, watching Netflix, and nurturing his passion for history and travel.