Beats co-founder Jimmy Iovine says Apple headphones are crap while sitting next to Apple's Eddy Cue
For his part, Apple's Eddy Cue was less buzz-worthy, but still had some good information to provide. He denied the idea that Apple bought Beats for the "cool" factor, and confirmed that the purchase was made for the talent (Dre and Iovine), the headphones, and the subscription service. Cue was very optimistic about the partnership (as you would expect from an Apple rep), saying that bringing together the two companies would create "something much more than" two plus two equaling four. But, Cue also couldn't help straying into the possibly hyperbolic by claiming that the Apple and Beats pairing would be able to help music grow again, changing the current downward trend in the industry.
No doubt, Apple and Beats will be a powerful pairing, but we'd prefer to wait and see before making bold claims like that.
source: Re/Code via AppleInsider
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