Asus ZenFone 4 smartphones won't start shipping until August
Asus ZenFone 4 Max
Unfortunately, Asus won't be able to start shipping any ZenFone 4 handset until August. Although they were initially slated for an April release, they have now been delayed by at least four months, which will probably prevent Asus from scoring highly in the global smartphone market in Q3 2017.
Globally, major brands like Huawei, Sony Mobile, Lenovo, Samsung, but also HMD Global will announce new smartphones at IFA 2017 trade fair in early September. Asus will have an even tougher job competing with all the new smartphones coming from these companies this fall.
It's the second time Asus has to delay an entire lineup of smartphones after the company shipped just 10 million ZenFone 3 smartphones last year, far less than its original aim of selling 25 million units in 2016.
source: Digitimes
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