Apple's years of work on generative AI confirmed by Tim Cook

Sometimes it may appear as if Apple is falling behind in developing some new technologies or systems, but then the tech giant surprises us with solutions that are much better, complete, and innovative, putting other companies in a position where it might take them years to catch up. For example, it looks like this might happen with Apple Vision Pro entering the AR/VR market.

Recently, AI has been developing at such a high speed, and some have wondered why Apple is not participating in the race, leaving the top spots to Microsoft and Google. Well, it turns out Apple is indeed working on generative AI. According to Reuters, Tim Cook confirmed that the tech giant has been working on AI technologies for years.

In an interview, Apple's Chief Executive Officer shared that the increased research and development spending the company has shown for the fiscal year so far was, in part, driven by its work on generative AI. Apple's investment in R&D has reached $22.61 billion, exceeding the previous year's by $3.12 billion.

The pursuit of innovative AI technologies has led tech companies to allocate more financial resources. In the interview with Reuters, Tim Cook said that Apple will continue to invest and innovate its products using AI technologies to “help enrich people's lives.” He also added, "Obviously, we're investing a lot, and it is showing up in the R&D spending you're looking at."