Apple's new iPhones have a smashing November in Asia

Ever since it launched two new Apple iPhone models last year with larger screens, the company has been grabbing market share in Asia. In South Korea, home to rival Samsung, Apple claimed 33% of the smartphone market in that country by November, more than double the 15% slice of the pie it had before the Apple iPhone 6 and Apple iPhone 6 Plus were released. The data comes from a new report released today by Counterpoint Research. Samsung, which used to control about 60% of the smartphone market in its backyard, now owns just 46%, and LG is third with a 14% share.


In Japan, the launch of the new iPhone models has led to a surge in market share for Apple, reaching 51% of the Japanese smartphone market in November. Before the new models were offered, Apple owned a share of the Japanese market in the mid-teens. Second place Sony is well off the lead with 17% of the market in its home country.

In November, China's own Xiaomi led the way with an 18% smartphone share in its backyard. Lenovo was second with 13%, followed by the 12% tallied by Apple. iPhone sales rose an impressive 45% year-over-year. During the same month, Samsung saw its share in China drop to 9%. That reveals a big drop for the company, whose smartphones used to grab the top market share in the country.

The Apple iPhone 6 sports a 4.7-inch screen and the Apple iPhone 6 Plus has a 5.5-inch display. The previous year's models, the Apple iPhone 5s and Apple iPhone 5c both carry a 4-inch display.



via: WSJ