Apple's iPhone 8 OLED display orders may hit its margins with $50 million this quarter
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As this OLED iPhone concept image depicts, such a handset may be pretty expensive to make
According to Cowen & Company analyst Timothy Arcuri, Apple's move to OLED displays for the iPhone 8 model will hit its gross margins with the power of a $50 million expense. The margin are expected to stay a flat 39% year-on-year in the March quarter precisely because of this OLED outlay. Otherwise it would have been higher since the price of components typically falls over time, and the profit from an iPhone sold becomes larger with each passing quarter.
For this past quarter, the analyst expects shipments of 76 million iPhones, which is flat year-on-year, with an increase in revenue and profits thanks to a larger proportion of 7 Plus units. We'll see if he is right when Apple announced quarterly results at 2pm PT/5pm ET today.
source: Apple Insider
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