Apple took out a full page ad in newspapers around the world on Tuesday. The ad revolves around Apple's plans for the environment and asks other companies to follow Apple's example when it comes to being "green." For example, the Cupertino based tech titan is using renewable energy to power 120 of its 400 U.S. retail stores.
The headline of the ad takes a shot at Apple's rival, Samsung. In the midst of Apple's $2.2 billion patent infringement trial against the Korean manufacturer, Apple writes in huge print, "There are some ideas we want every company to copy." That is obviously a thinly veiled reference to Apple's claims that Samsung copied it in producing its hugely successful Galaxy smartphone and tablet line.
Speaking of the trial, Samsung rested its defense on Monday and will now go on the offense. In its cross-claim, Samsung says that Apple infringed on two of its patents, and seeks approximately $7 million from the iPhone manufacturer.
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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