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Apple joins Instagram, can you guess the handle?

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Apple joins Instagram, can you guess the handle?

It's been a long time since we put Apple and Instagram in one sentence, but on this very Monday, the team from Cupertino finally stopped being a Luddite, and embraced the inevitable - their own Instagram account. 

So far, Apple's own spot in the image-centric social media is populated with photos and videos from its "Shot on iPhone" campaign (what else), though we can't help but wonder "why now?" 

Is it something to do with the upcoming iPhone 8 and its vertical dual camera set? We'll know more when we see its first samples, but for now you can head over @apple on Instagram, and enjoy the fine camera work of the current iPhone crop. 

source: @apple
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Daniel Petrov Senior Mobile Tech Journalist and Reviewer
Daniel, a devoted tech writer at PhoneArena since 2010, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.

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