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Apple joins Instagram, can you guess the handle?

By Daniel Petrov

Updated: Aug 07, 2017, 10:02 AM

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Apple joins Instagram, can you guess the handle?

It's been a long time since we put Apple and Instagram in one sentence, but on this very Monday, the team from Cupertino finally stopped being a Luddite, and embraced the inevitable - their own Instagram account.

So far, Apple's own spot in the image-centric social media is populated with photos and videos from its "Shot on iPhone" campaign (what else), though we can't help but wonder "why now?"

Is it something to do with the upcoming iPhone 8 and its vertical dual camera set? We'll know more when we see its first samples, but for now you can head over @apple on Instagram, and enjoy the fine camera work of the current iPhone crop.

source: @apple

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Daniel, a devoted tech writer at PhoneArena from 2010 to 2025, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.