The iPhone 6s sales might be somewhat disappointing for analysts, but not for Apple, which warned a quarter ago that it will see the first year-on-year decline in iPhone sales, as the market for high-end smartphones matures. The upcoming iPhone 7, however, might change that equation, as an UBS Evidence Lab survey shows.
The research arm of the investment bank is one of the largest in the sell-side analysis realm, and recently it probed 6,336 smartphone users from Apple's main markets - the U.S., U.K., Germany, mainland China, and Japan. The survey question was how interested they were in Apple's upcoming 2016 handset, dubbed iPhone 7. Well, it turns out that users in the US and China - Apple's bread-and-butter markets - are more interested in the iPhone 7 than they were with the iPhone 6s last year, when UBS did the same survey.
It's not hard to fathom why - after all, the 6s was an intermittent upgrade, and the design stayed the same, while the iPhone 7 is expected to introduce visual changes, do away with the audio jack altogether, have an optical zoom tucked somewhere in a 7 Pro version, and have all sorts of other excitements that the mere inclusion of 3D Touch in the 6s can't measure up with. We'll see if this preliminary interest translates into better sales, but for now things are looking up for the iPhone 7.
Daniel, a devoted tech writer at PhoneArena since 2010, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.
Recommended Stories
Loading Comments...
COMMENT
All comments need to comply with our
Community Guidelines
Phonearena comments rules
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
FCC OKs Cingular\'s purchase of AT&T Wireless
Things that are NOT allowed: