If you've been following the introduction of the Apple iPhone 5s and Apple iPhone 5c and the aftermath, you know that in the states there is no pre-order period for the Apple iPhone 5s. But that is not the case in China where consumers in the country will be able to reserve the new flagship iPhone and the Apple iPhone 5c starting on September 17th. Those reserving either model in China will be able to pick their phone at a physical Apple Store starting on September 20th.
Apple went to this reservation system in China after an incident in January 2012 when the Apple iPhone 4S was launched. A delay in opening the Apple Store in Sanlitun led to egg pelting and bottle throwing. Apple halted sales of the device through its own retail locations in Beijing and Shanghai for a long time period before going to the reservation system. Apple CEO Tim Cook is expecting a lot from the region which is why this is the first time that the Chinese launch of the iPhone will coincide with the phone's launch in other major markets like the U.S.
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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