The iPhone 12 and 5G might lead to a huge sales super cycle for Apple
iPhone 12 Pro concept render
The iPhone 12 could start a new sales super cycle
Citing supply chain sources, DigiTimes claims Apple has already sent iPhone 12 shipment forecasts to its most important partners. The idea is for them to start preparing now because the company is expecting a so-called ‘super cycle’ next year which will put a significant amount of extra pressure on suppliers. Apple last experienced a super cycle back in 2014 when it released the iPhone 6.
iPhone 12 Pro concept render
Most analysts and reports seem to agree that iPhone sales will grow next year thanks to the arrival of 5G compatibility, but the numbers predicted vary massively. A separate report published less than one month ago by Nikkei Asian Review, for example, claimed iPhone 12 sales will total just 80 million units by the end of 2020, putting annual growth somewhere between 6% and 14%.
Regardless, we’re still 10 months away from a release. Therefore, there’s still plenty of time for Apple to adjust its iPhone 12 sales forecasts as demand becomes easier to measure.
iPhone 12 and iPhone 12 Pro specs, features, and release date
For those of you wondering, the iPhone 12 and iPhone 12 Pro are expected to introduce a range of upgrades beyond the 5G integration mentioned above. These will include changes to the front panel, revised internals, and extra cameras.
The rear panel will probably remain largely unchanged but an extra camera is to be expected. Specifically, Apple may add either a 2x telephoto zoom lens or the advanced 3D sensor that’s rumored for the iPhone 12 Pro series.
iPhone 12 Pro concept render
Speaking of the Pro-branded models, reports indicate the Pro and Pro Max will adopt 5.4-inch and 6.7-inch displays respectively. The change in size should make the iPhone 12 Pro much more compact than its predecessor but probably won’t affect the size of the iPhone 12 Pro Max because of the likely slimmer bezels.
As for the internal setup, Apple’s yet-to-be-announced A14 Bionic will lead the way alongside 6GB of RAM, according to reports. Hopefully, the company will also upgrade the base internal storage to 128GB but Apple’s love of profit means this is far from guaranteed.
Both the iPhone 12 and iPhone 12 Pro smartphones should make their international debut at Apple’s annual September event. History suggests this will take place on Tuesday, September 8, and precede a release on Friday, September 19.
Things that are NOT allowed: