Apple iPad takes home more J.D. Power and Associates awards

For the second time within a year, the Apple iPad won the J.D. Power and Associates award for customer satisfaction with 836 points out of 1,000. Following the Apple iPad was the Amazon Kindle Fire with 829 points. In September's  study, both Apple and Amazon finished 1 and 2 although with higher scores. Apple was given high marks for performance; ease of operation; styling and design; and features. Amazon scored high for cost, which makes sense considering the company practically invented the low priced 7 inch Android niche. Samsung (822), ASUS (818) and Acer (784) round out the top five. The Apple iPad also got a perfect 5 out of 5 for the J.D. Power Circle Ratings for Consumers, rating it "among the best" for tablets. No other tablet scored as high.

According to the survey conducted by J.D Power and Associates, tablet owners who also own a smartphone spend 36% more time browsing on their tablet than their phone. Perhaps newer tablets are being made too well. 27% of respondents said that they are looking to buy a new tablet within the next 12 months, down from 37% in the last survey. 94% of highly satisfied tablet owners are likely to buy other consumer electronics made by the company that produced their slate.

Even though 51% of tablet owners share their device with others, 64% of them were the sole decision maker in deciding which one to purchase. Interestingly, when a tablet is used by one person it scored lower (824) than if it were used by more than one person (852). It is unclear why, but 41% of those who share a slate with four or more people say that they will definitely buy their next tablet from the same manufacturer whose tablet they currently use versus just 28% for those who do not share their tablet.

Lastly it looks like the slabs are coming to the enterprise as 20% of tablet use was for business purposes, although only 31% of employers reimburse their employees or pay for some part of the tablet.

source: JDPower via AppleInsider