According to investment banking house Canaccord Genuity, Apple's lower profit margin on the Apple iPhone last quarter didn't change things in the industry. Apple and Samsung together continue to grab 100% or more of the profits in the smartphone industry. The latest figures show Apple with 57% and Samsung with the remaining 43% of the profits made from manufacturing and selling handsets.
Besides Apple and its Korean rival, no other company in the business is making any money other than LG which accounted for 1% of the profit in the smartphone business in the first quarter. Thanks to Motorola's -1% share of the industry's Q1 profit, it all adds up to 100% as HTC, Sony and BlackBerry each had no profits to report.
Apple and Samsung combined for 100% of the smartphone industry's profits in Q1 2013
When Samsung goes on the warpath with its heavy marketing, this reduces the bottom line. While Sammy was spending big bucks to advertise the Samsung Galaxy S III during the 2012 holiday season, Apple was grabbing 72 cents out of every dollar that was dropping to the bottom line of smartphone producers.
The Apple-Samsung duopoly extends its domination even when looking at the operating margins of the manufacturers. Even though Apple's operating margin dropped sequentially to 35% in the first quarter of this year from 40% in the last period of 2012, the Cupertino based tech titan still has the highest margin on its phones. Samsung is next as its operating margin rose from 20% at the end of 2012 to 22% as Q1 came to an end. Motorola was at the opposite end of the spectrum, losing 18 cents for every dollar it received from smartphone sales.
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
Recommended Stories
Loading Comments...
COMMENT
All comments need to comply with our
Community Guidelines
Phonearena comments rules
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
Things that are NOT allowed: