Apple builds new minisite around its "If it's not an iPhone" ad campaign

Expanding on its current "If it's not an iPhone, it's not an iPhone" ad campaign, Apple has built a minisite that expands on some of the topics brought up in the ad, such as the fact that the hardware and software of the phone were designed to complement each other, and were built by the same company. Shots at Android? Heck, it might seem as though some of the minisite was written from beyond by Steve Jobs. Check out this statement about iOS updates. "And whenever there are shiny, new software updates with shiny, new features, you should be able to sit back, relax, and know your phone will get them. And be compatible with them. For years. For free."

The minisite and the ads are aimed at the casual smartphone user who couldn't tell an Android phone apart from an iPhone. For these people, all smartphones are iPhones in the same way that all tissues are Kleenex or every adhesive bandage is a Band-Aid. And that explains the link in the mini-site that explains how Apple has made it easy to switch from Android to iOS. Migration apps that make it a breeze to go from Android to iOS are mentioned.


Other parts of the site discuss security ("iPhone and malware are practically strangers," reads the copy) and personal data ("...a phone should keep what's private private."). Apple also points out that everything you want on a phone is native to the iPhone. When it comes to messaging apps and video calls, Apple asks and answers the important question, "Shouldn’t all of that stuff just come built into my phone? Yep." Does it appear that Apple is targeting Android and Google? Absolutely.

What Apple really wants you to know is, "If it's not an iPhone, it's not an iPhone." Check out the minisite by clicking on the sourcelink.


source:  Apple (1), (2), (3) via AppleInsider