Some iOS developers felt that Apple was bending its own rules on Monday, by using push notification to promote the (RED) campaign of the Apple App Store. Apple's own developer guidelines don't allow push notification to be used for commercials or promotions of any kind. Still, Apple might have felt that because the promotion was for a good cause, it could get away with using push notification just this once.
The push notification read "Get great apps and help (RED) fight AIDS". Through December 7th, a number of apps are offering special in-app purchases, with the revenue earmarked for the (RED) global fund, used to try to prevent the growth of HIV and AIDS in Africa.
In addition, a percentage of Cyber Monday retail sales made by Apple Stores, will be donated to (RED), which was developed by U2 frontman Bono. On Black Friday, Apple also gave out iTunes gift cards with certain equipment purchases made on that day. Each gift card also represented a donation made by Apple to (RED). In honor of Monday's World AIDS day, Apple Stores all over the globe changed the color of the famous Apple logo to (RED).
Apple sends out a push notification to promote the Apple App Store (RED) campaign
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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