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Apple at risk of losing its cool, says Wozniak

By Alan Friedman

Published: Feb 20, 2013, 3:05 PM

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Apple

"We used to have these ads, I’m a Mac and I’m a PC, and the Mac was always the cool guy. And ouch, it’s painful, because we are kind of losing that."-Steve Wozniak

Apple co-founder Steve Wozniak remembers those old PC vs. Mac ads and wonders what ever happened to Apple's "cool". Apple has continuously delivered upgrades of its Apple iPhone and Apple iPad, but critics have complained about the lack of innovation on Apple's part. While Wozniak says that Apple is good at setting a standard with a new device, it is the lack of a new device that has the Woz worried.

Could this next big innovative product be the release of the Apple iWatch? Rumors are circulating that the Cupertino tech titan has 100 engineers working on the product, which would put all of the functions of the Apple iPhone and Apple iPad on your wrist. Wozniak currently wears an iPod nano on his wrist, but would welcome an innovative smartwatch, especially if Siri gets improved. "Apple can keep engineers working so intently toward the right product, you don’t have to rush something out ahead of time," he said.

Wozniak, also commented on some of Apple's competition in smartphones, saying that Windows Phone should reach the "critical mass" necessary to stick around in phones and tablets. On the other hand, he sees BlackBerry switching to Android to take advantage of the strong hardware that the company is known for. The hardware and the BlackBerry name should offer enough differentiation for the company's devices.

"(Companies like Amazon and Google) all have great ideas, but sometimes you need a critical mass of loyal users that will instantly buy and go this direction. Apple is really good at setting a standard with a new device. Apple still has its halo in that regard."-Steve Wozniak

The "Woz" is presently sporting black and white Apple iPhone 5 units from Verizon and AT&T respectively, although he is known to use many other different smartphones than just the iPhone.

source: Bloomberg

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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.

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Apple at risk of losing its cool, says Wozniak

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