Apple didn't break out Apple Watch sales in its fiscal third quarter report that was released yesterday. But Strategy Analytics says that the timepiece held 75.5% of the global smartwatch market for the second quarter. Samsung, which owned 73.6% of the market during last year's second quarter, saw its share plummet to 7.5% thanks to the launch of Apple's long awaited smartwatch. The "others" category, which includes watches from LG, Pebble, Motorola and, well, others, saw its global share decline to 17% from 26.4%.
In terms of global unit shipments, 4 million Apple Watches were delivered during the second quarter. That compares with the 400,000 units shipped by Samsung. During last year's second quarter, Samsung shipped 700,000 timepieces. The manufacturers comprising the "others" category saw their shipments increase from 300,000 to 900,000 year-over-year. The huge impact of the Apple Watch can be seen as shipments from those vendors tripled from last year's second quarter, but the category's market share still declined.
Strategy Analytics says that the number of smartwatches shipped during the second quarter added up to 5.3 million units, up sharply from the 1 million shipped during last year's second quarter. 93% of the increase in shipments is attributable to the launch of the Apple Watch.
The Apple Watch has a big impact on the smartwatch market
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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