Apple Watch US sales dwindle; fewer than 2,000 people may have bought the luxurious Watch Edition

Last month, we reported that Apple sold about 2.8 million smartwatches from April (when its Watch first became available) to June. Initially, about 200,000 Apple Watch units were sold on a daily basis, but now things aren't looking that good.

Citing data from Californian market research company Slice Intelligence, MarketWatch reports that sales of the Apple Watch have declined by 90%, with less than 20,000 units being currently sold in the US each day. Most customers are buying the cheapest Apple Watch model - the Apple Watch Sport, which starts at $349. According to Slice Intelligence, two thirds of all the Apple Watch units sold until now are Watch Sport.

As for the luxurious Apple Watch Edition, which is made out of 18-karat gold and costs at least $10,000, Slice Intelligence says that fewer than 2,000 units have been sold in the US - not exactly an impressive number. Then again, at $10,000 a piece (or up to $17,000, if we talk about the rose gold model), the almost 2,000 Watch Edition units sold have brought Apple several tens of millions of US dollars in revenue.

Earlier this month, an analyst predicted that Apple Watch sales would decline. Well, we're looking forward to seeing just how many units Apple will manage to sell before the end of the year.


sources: MarketWatch, Slice Intelligence