Apple Watch Series 3 unboxing

Apple launch day came and went, but while consumers were probably buzzing around to check out and potentially buy the new iPhones, the Apple Watch Series 3 was also quietly released. While smartwatch sales have been tepid at best, Apple's option continues to stay at the top of the charts – even against other standard watches. With this latest iteration, we see the introduction of cellular connectivity, which was something sorely lacking since its introduction. 

We picked up a unit recently to give it a spin, but before it gets put through all the paces, a proper unboxing needed to be done. For anyone that's purchased Apple's previous smartwatches, there's not going to be a whole lot different here with the Series 3 model, as it comes with the usual goodies in the package – like its charger, decals, wall plug, swappable bands, and much more! Aesthetically, it recycles the same familiar looking round-face style design, but now there's a bright red dot slapped onto the crown to indicate it's the version with cellular connectivity.

With a starting cost of $329 for the non-LTE version, or $399 for the one with it, the Apple Watch Series 3 is going to be scrutinized moreover than before because of that expensive starting cost. More surprising, though, is the additional monthly service you'll need to accept in order to take advantage of the "untethered" experience it offers courtesy of that new built-in cellular connection. You might be taken by surprise by the actual cost, just like us, but you'll have to find out for yourself what it is by checking out the video above.

In any event, go check it out and we'll make sure to run it through the usual reviews process to get a good feel for it. Expect our review soon!