Apple WWDC 2022 reaction: did Apple just give Google and Samsung a lesson in… customization?!

You might not have noticed, but Apple has really changed.

The company has always made beautiful, well-designed products, but when it comes to including features in its products, well… it would gladly remove rather than add! Needless to say, this approach has infuriated quite a few power users and has created a very vocal sentiment of resentment against Apple.

But what we are seeing over these last couple of years shows that a new Apple has emerged and that this new company actually listens to users.

It’s hard to pin-point what was the low point and where this transformation actually started. But all we know is that Apple has started granting the wishes of power users and winning back both professional customers as well as casual users.

Apple turned a blind eye to users' requests for years... until it all changed!

And this latest WWDC only showed us Apple is doubling down on that effort. How do we know? Well, for starters, Apple fixed the biggest practical joke it played on iPad users and finally brought a fully-functional Weather app to iPadOS (and MacOS along the way too)!


Probably the number one complaint of Android users considering switching to an iPhone has got to be the lack of customization. And what do you know? The new iOS 16 lockscreen actually now gives you MORE customization options than most currently available Android smartphones! Want to see when’s the sunset today? You can have that on your losckreen! Want to see the weather forecast? That goes on the lockscreen too. Technically you can tinker around with a Galaxy and its Good Lock app, but that is a separate app made for enthusiasts which might scare average users a bit with its complexity.

Notifications too hard to reach at the top? iOS 16 has got you covered: it now delivers notifications at the bottom where you can easily reach them. Remember any Android phone doing that? Not really, unless you go into custom mods and wear your hacking glasses.