New AirPower image with iPhone XS and AirPods found on Apple's website
The original Apple AirPower marketing image
It’s been over one year and a half since Apple first announced AirPower, the infamous wireless charging pad which still hasn’t been released, despite the promise of a launch during 2018.
Reports and rumors about the status of AirPower have been floating around for months, with many now speculating that Apple will announce it sometime this week. Rather unsurprisingly, Apple has made no official statement on the matter, but now a new finding on the company’s website suggests AirPower could be just around the corner.
The new AirPower image on Apple's website
Yesterday, when Apple updated the AirPods page on its website following the announcement of an improved pair, the company proceeded to remove all references to AirPower – it even removed the old marketing image showing AirPower charging an iPhone X and a pair of AirPods. A replacement image is yet to be added to the page, but as it turns out, there is actually a new, never-before-seen official AirPower image hidden within the source code of Apple’s Australian website.
AirPower charging iPhone XS and AirPods
Overall, the new press image is pretty similar to the original. This time around, though, Apple has replaced the iPhone X with a newer iPhone XS. Another tiny detail which has changed is the device owner’s name – it was previously Sam but is now David.
When will Apple actually release AirPower?
At this rate, it’s unclear when Apple will announce its highly-anticipated wireless charger. There do, however, appear to be three options.
The first option, and one which could be considered wishful thinking, is an announcement tomorrow. Apple successfully created hype earlier this week with iPad, iMac, and AirPods announcements on Monday, Tuesday, and Wednesday respectively. Then, earlier today a number of iPad Air and iPad Mini reviews dropped, hogging the limelight for the day.
In order to complete the week, Apple could schedule an AirPower unveiling for tomorrow (March 22), guaranteeing itself another day in the headlines.
The second option is an announcement at Monday’s event. This is certainly possible but does seem pretty unlikely at this point. The focus of next week’s press event is Apple’s upcoming subscription services, and by announcing its newest hardware products this week, the company has successfully removed any potential distractions from the big day. But AirPower, rather naturally, would prove to be a pretty big one.
UPDATE: A new report by Digitimes states that AirPower will be "officially launched in late March." As a result, an unveiling on Friday, March 22 or Monday, March 25 is increasingly likely.
The last option is an announcement later this year. When exactly remains a bit of a mystery, but the company could either launch it at WWDC or at its iPhone event in September, or choose to release it quietly on any given day.
What key features will AirPower offer?
In terms of what AirPower actually has to offer – aside from its integration within Apple’s ecosystem – the charging mat should offer the ability to wirelessly charge up to three devices simultaneously.
As for pricing, no official details have been provided yet. However, rumors do point towards a retail price in the region of $150, although this is pure speculation at the moment and the final price could be either higher or lower.
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