Apparently, people keep calling iPhone X the iPhone 'Eks'

Not only is it not launching almost immediately, as we are accustomed to from previous iPhones, but is also marked with a Roman numeral for the first time in Apple's history, so until it actually launches, the habit of calling it the iPhone "Eks" might be already hard to root out, which should make for some interesting lapses on evening news and in everyday conversations alike. Have you noticed someone calling it the "Eks" instead of "ten" around you, like this representative sample from the Twitterverse below?
Got a haircut today... Every single person in the barber shop called it the iPhone "X" and nobody said "10." Good luck changing that, Apple
— Marques Brownlee (@MKBHD) 1 октомври 2017 г.
I’ve been pronouncing iPhone X as iPhone ‘eks’ for the past 2 weeks...
— مريم قاسم (@Marmar_Q) 26 септември 2017 г.
8/10 of my office mates called the iPhone X iPhone 'eks' just like you did @MKBHD . Lol!
— @9taguinodj (@9taguinodj) 1 октомври 2017 г.
I thought IPhone X is pronounced as IPhone eks but it's actually IPhone ten. So my whole life is a lie?!?!?!?!?! :)???
— beksq♥ (@imyeolstruewife) 16 септември 2017 г.
source: BI
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