Adam Holt, an analyst with Morgan Stanley, took to his calculator to compute that Microsoft could add another $2.5 billion in revenue in 2014 by selling a version of Microsoft Office for the Apple iPad. The analyst comes to this figure by using a 30 to 40% attach rate for Apple iPad users which would be larger than the 10% to 15% rate that Windows users generate for Office.
One analyst sees Microsoft bringing in an additional $2.5 billion in revenue selling the Office suite to iPad owners
Holt figures that the price for the suite would be $60 for those who use the Apple manufactured slate. Assuming that there would be 200 million iPads sold by 2014, the analyst fills out the variables with a 30% attach rate and a $60 price tag. Using fingers and toes, that adds up to $2.5 billion in revenue for Redmond based Microsoft. As far back as November 2011, there was speculation that Microsoft was working on a version of the Office suite for the iPad, although nothing has ever been released from Microsoft's camp.
Because of the lack of a precise input on the iPad, and no dedicated files system, a version of the Microsoft Office Suite for the tablet would have to be less functional than the version sold for PCs. Such a watered down version of the suite would also have to come down in price dramatically meaning that Holt's estimate might be very much overly optimistic.
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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