Will BB10 turn out to be overhyped like the BlackBerry PlayBook?
Pacific Crest analyst James Faucette echoes Blair's bearish stance on BlackBerry 10, saying that despite the update, BB10 won't help RIM get any closer to iOS and Android in terms of features. Faucette said that reviews of BlackBerry 10 will probably show that the OS will offer less than the existing platforms out there. The analyst believes that unless RIM takes an ax to its pricing for the new line of phones it will offer, it will be a "very tough sell."
Not all analysts are bearish on the stock of the Canadian manufacturer. Peter Misek of Jefferies who at one time was like Blair and Faucette, is now bullish on RIM. Misek sees the stock rising as high as $43 in the next 12 months which would require a better than 360% gain from the stock's current price, slightly under $12.
"We saw similar optimism around the PlayBook ahead of its launch and we think recent sentiment about BB10 performance in the market is again too optimistic. We don’t see any scenario where the new device could make a meaningful dent in the consumer or enterprise market next year."
"RIM will be offering an entirely new OS, a brand new UI and experience to its user base. And when compared to the other … major players in the smartphone market next year, we don’t believe that BB10 will offer anything more than the existing options. In fact, we expect most reviews of BB10 to confirm that it offers less. … And unless the price points are substantially lower than existing offerings, it will be a very tough sell once it’s on the shelves."-Brian Blair, Wedge Partners
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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