You might remember that back in late September, Google pulled YouTube from the Amazon Echo Show and its 7-inch display. Google was upset that Amazon had removed certain features from the version of YouTube that was being used with the smart speaker. Amazon took away the autoplay capability, which allows a viewer to sit and watch video after video after video without having to lift a finger. Amazon also disabled the ability of Echo Show users to subscribe to a YouTube Channel. These channels are where you will find videos posted by a particular company, or individual.
Amazon apparently is going to seek revenge because of Google's decision to pull YouTube from them. Instead, a filing found at the USPTO shows that the online retailer has filed to trademark the name AmazonTube. Another report suggests that Amazon is also looking for protection on the trademark "OpenTube." Both names hint at a streaming video feature that Amazon will offer to Echo users.
The complete trademark application submitted by Amazon makes it clear that AmazonTube will offer many of the same features that Google does with YouTube. That includes "software that enables users to designate specific content for future viewing." Google does have a huge lead in this category with YouTube, which it purchased back in November 2006.
A trademark application is filed by Amazon for the name AmazonTube, possibly a competitor to Google's streaming video site YouTube
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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