Alexa loses her voice in Amazon's Super Bowl ad teaser

What would be the worst thing that could happen to Amazon founder/Chairman/CEO Jeff Bezos? Besides Amazon's shares crashing down to single digits, that is. Well, Amazon's virtual personal assistant Alexa could lose her voice. And that is what happens in a teaser video that Amazon has posted for its Super Bowl ad. The teaser opens with a woman brushing her teeth in the bathroom, casually asking her Echo what the weather is like in Austin, Texas. At first, everything seems fine as Alexa reports that it is 60 degrees in the city. But all of a sudden, she starts coughing. Alexa has lost her voice!

Alexa's laryngitis is big news as television stations around the world are reporting the story. We next jump to Amazon headquarters where a worried Jeff Bezos says, "Alexa lost her voice. How is that even possible?" Bezos is informed that replacements are ready. "Are you sure this is going to work?," asks the Amazon founder. A female executive scoffs. And we are left wondering who these replacements will be. No doubt, we will find out on Super Bowl Sunday, February 4th.

In reality, losing Alexa would be a big deal to Amazon. The virtual assistant has come from obscurity in 2015 to become, in our view at least, the 2017 tech personality of the year. Now found on many other devices besides Amazon's Echo smart speaker, Alexa appears on the HTC U11, the Huawei Mate 10, and on the Moto Z series thanks to a Moto Mod that is now available. Heck, Alexa can even be found on a pair of AR glasses.

Here's our suggestion for Jeff. Give Alexa some Sucrets and ibuprofen, have her sip some hot tea and chicken soup, and she'll soon be as good as new. As for a replacement until she is ready, anyone but Gilbert Gottfried sounds good to us.

source: Amazon