Amazon comes to its senses: Fire Phone is now (almost) free on contract

Since the very beginning, Amazon was criticized for asking $199.99 (on contract) for its Fire Phone. The handset simply isn’t on par with other devices at this price point, despite the fact that it comes with a few unique features, like the Dynamic Perspective UI, and Amazon’s Firefly service.

Last month, we told you that the Fire Phone had failed pretty badly. It looks like Amazon is now silently acknowledging this - by announcing a massive price cut. Starting today, September 8, the Fire Phone can be bought for just $0.99 on contract (this still includes a free 1-year subscription to Amazon Prime). The major price cut comes less than two months after the Fire Phone hit shelves across the US (being available only via AT&T and Amazon). Déjà vu?

At $0.99 on contract, the Fire Phone may actually be a good choice, though we must note that the handset is still an AT&T-exclusive. To find out more about the device, check out our Amazon Fire Phone review.

The failure of Amazon’s Fire Phone goes to show that, no matter how big a company you are, you can’t launch new products without thoroughly considering every other similarly-priced product that the competition is already offering.